About us
We are seeking a highly skilled and proactive Social Media Manager and Content Strategist to oversee the social media presence for a celebrity personal brand in the entrepreneurship and financial education space. This role focuses on creating and executing monthly social media content calendars, managing engagement, and ensuring that the brand’s voice is consistent across platforms, including LinkedIn, Instagram, and Facebook. The ideal candidate will work to elevate the brand’s educational and inspirational content, engaging followers with actionable insights on entrepreneurship, financial literacy, and personal development.
As the voice of the brand, the Social Media Manager will be responsible for crafting content that resonates with the target audience, developing video ideas, responding to comments and DMs in real time, and collaborating on content creation that supports the brand’s core messaging. The candidate must have a deep understanding of the social media landscape, including LinkedIn best practices, and stay up-to-date with the ever-changing algorithms to ensure the content reaches a wide audience.
Job Responsibilities
Content Creation & Calendar Management: Develop monthly content calendars that align with the brand’s educational and motivational messaging. This includes crafting post copy, designing visuals, and recommending video content where needed.
Platform Management: Manage social media accounts on LinkedIn, Instagram, and Facebook, ensuring the content is posted at optimal times for maximum engagement.
Engagement: Respond to comments and direct messages in a timely manner, maintaining a personable and professional tone that reflects the brand’s voice.
Video Content: Collaborate with the team to create video content, providing detailed briefs for what the videos should entail. Assist with basic video editing as needed.
LinkedIn Strategy: Develop content specifically for LinkedIn, leveraging the platform’s potential for professional engagement, thought leadership, and networking. Stay informed on LinkedIn’s best practices and adapt content strategies to maximize visibility.
Analytics & Reporting: Track and report on the performance of social media campaigns, providing actionable insights to adjust strategies and improve results. Regularly analyze engagement metrics to refine content.
Trend Awareness: Stay up-to-date with social media trends and algorithm changes, particularly as it relates to maximizing organic reach and creating content that appeals to both existing and new audiences.
Additional Requirements
Committed to a 20-hour workweek.
Flexibility to work in U.S. time zones, Monday to Friday.
Able to maintain a distraction-free home office setup.
Possess a laptop/desktop meeting minimum specifications: 8GB RAM, i5 operating system.
Reliable high-speed internet connection (minimum 15 MBPS).
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