Job Description

Digital Content Specialist

The Digital Content Specialist will be responsible for the hands-on creation and production of high-quality visual content, primarily photography and videography, for all digital and social media platforms. This role will be crucial in expanding our in-house content capabilities, ensuring a consistent brand presence, and supporting our overall digital and social media strategy.

Supervisory Responsibilities: None.

Duties/Responsibilities:

• Plan, shoot, and edit original photography and videography for social media posts, website content, email campaigns, and other digital marketing initiatives.
• Attend property events, promotions, and campaigns to capture live content for immediate and future use.
• Develop compelling visual narratives that align with brand messaging and campaign objectives.
• Perform basic video and photo editing tasks, including color correction, cropping, resizing, and retouching, to enhance visual appeal.
• Ensure all created content maintains brand consistency and adheres to established brand guidelines across all platforms.
• Stay current with emerging trends in digital content creation, social media platforms, and visual storytelling, making recommendations for new content formats or approaches.
• Work closely with the Digital & Social Media Coordinator and other marketing team members to integrate visual content seamlessly into broader campaigns.
• Assist in maintaining an organized library of digital assets.
• Support the Senior Advertising Manager in furthering promotional and brand messaging across digital media.
• Performs all other duties as required.

Minimum Education and Experience Requirements:

• A Bachelor's degree in film, photography, digital media, or a related field, or an equivalent educational background, is preferred.
• 1-3 years of experience in digital content creation, specifically photography and videography for marketing or social media.
• Equivalent combination of education and experience.

Certifications, Licenses, and/or Registrations:

• Gaming license/registration as required by jurisdiction(s).

Knowledge, Skills, and Abilities:

• Experience in video editing, production, and photography.
• Proficiency in Adobe Creative Suite, specifically Premiere Pro and After Effects for video editing, Photoshop, and Lightroom for image editing in a Mac environment.
• Portfolio showcasing experience photography and videography skills, particularly for digital and social media platforms.
• Eye for visual composition, lighting, and storytelling.
• Ability to manage and prioritize multiple projects simultaneously in a fast-paced environment.
• Proficient in Google Suite.
• Strong communication and collaboration skills.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to work flexible shifts and days of the week, including weekends and holidays, as content capture may be required during events.
• Must be able to lift 40lbs., bend, stretch, and stand for extended periods of time; climb stairs, reach, twist, sit, walk, and/or run.
• Ability to work in an environment with moderate to loud noise, bright lights, smoke, and dust.

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